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Club Viva panettone: an exclusive experience around artisanal panettone, all year long

Panettone is no longer just a holiday indulgence. With the Club Viva panettone, the experience continues throughout the seasons thanks to artisanal creations, early access releases, and a privileged connection between the workshop and its community.

Designed for lovers of artisanal panettone in Québec, the Club evolves this year into an even more immersive, human, and exclusive experience.

Why create a Club around artisanal panettone?

At Viva panettone, every creation is the result of craftsmanship and carefully selected ingredients.

The Club Viva panettone was born from a simple desire: to share this approach all year long.

Beyond tasting, it allows members to:

• discover new flavors

• follow the evolution of the workshop’s inspirations

• become part of an engaged community around artisanal panettone

The goal is clear: to transform every delivery into a true gourmet experience.

An evolution toward a more personalized member experience

Following feedback from last year’s members, the Club Viva panettone has been redesigned to offer more choice and an experience adapted to different types of enthusiasts.

Three access levels now allow you to experience the Viva universe according to your preferences: discovery, immersion, or a privileged experience.

Discovery Member: an introduction to the Viva panettone universe

The Discovery Membership is designed for curious food lovers who want to explore the house’s flavors further.

Over three months, members receive a curated selection of artisanal creations chosen by the workshop, including seasonal inspirations such as maple, brioche du carême, or product tests.

What makes this experience unique:

• access to the Club Viva panettone

• a personal promo code valid throughout the program

An ideal way to discover artisanal panettone from a new perspective.

Ambassador Member: following the creativity of the workshop over six months

Created for passionate members, the Ambassador Membership offers a deeper immersion into the evolution of Viva panettone’s creations.

Over six months, members discover ten panettones and selected products, including creations inspired by Eric, our artisan.

This experience focuses on:

• access to product tests

• the discovery of new flavors

• a closer relationship with the Viva universe

Ambassador Members play a key role by sharing their impressions and helping shape future creations.

Cercle Viva: a fully immersive panettone experience

The Cercle Viva represents the most immersive level of the program.

Reserved for a very limited number of participants, it offers unique proximity to the workshop and a deeply human gourmet experience.

Among the benefits:

• participation in product co-creation

• a workshop visit with private tasting for two people

• a personal code with exclusive advantages throughout the Club

Cercle Viva is designed for the most engaged clients who want to experience artisanal panettone from the inside.

A living community around panettone

The Club Viva panettone encourages members to share their experiences.

Members are invited to post their tasting moments using the official hashtag #Clubpanettone, creating an active community centered around gourmet pleasure.

Short questionnaires also help collect feedback to continuously improve creations and future editions of the Club.

This collaborative approach turns each member into a true contributor to the evolution of Viva panettone.

Joining the Club Viva panettone means entering a privileged circle where every flavor tells a story and every member helps shape the future of the Viva universe.

A meeting between Italy and Montreal, where craftsmanship meets passion

On October 27th, our Montreal workshop had the privilege of hosting a very special guest: Chef Gino D’Acampo, a renowned Italian culinary personality and household name on British television.
Visiting Quebec for the filming of his international cooking show, he made a stop at Viva Panettone to discover our artisanal process and taste the creations that make our brand so unique.

An authentic and inspiring encounter

Behind the cameras, what took place was much more than a television shoot — it was a true meeting of minds and flavors.
Curious, generous, and passionate, Gino took the time to explore every step of our traditional craft. He exchanged ideas with our founders, watched our team in action, and — with great enthusiasm — tasted several of our signature creations.

A tasting to remember

On the menu that day:

• our Signature Panettone with house-candied citrus peel,

• our surprising Cacio e Pepe Panettone Sandwich,

• the indulgent Bec Sucré,

• and our limited edition Camerise Malilot, made with Quebec’s haskap berries and a delicate floral twist.

Each tasting was a moment of connection — between Italian tradition and Montreal creativity, between the precision of baking and the joy of sharing.

The chef’s favorite

Gino D’Acampo was particularly fascinated by our slow fermentation process, the local ingredients we use, our house-made natural sourdough starter, and the careful craftsmanship behind each loaf.
His verdict? A resounding favorite: the Bec Sucré Panettone — a sweet, bold, and quintessentially Quebecois creation that captured the heart (and taste buds) of an Italian chef.
For our team, this genuine appreciation was more than a compliment — it was a powerful recognition of our work, passion, and mission.

A moment that celebrates Quebec’s artisanal excellence

Beyond the spotlight and the cameras, this visit was a celebration of local craftsmanship — and of the dedicated team behind every Viva Panettone creation.
It also highlighted what drives us every day: our mission to make the panettone a year-round delight, through creative, locally inspired, and artisanal variations that honor its Italian roots while embracing Quebec’s culinary spirit.

Coming soon to your screens

We extend our heartfelt thanks to Gino D’Acampo and his team for their kindness, curiosity, and contagious good humor.
Stay tuned — the air date of the episode will be announced very soon.
We can’t wait to relive this memorable day with you and share the story of Viva Panettone on screen a tribute to Quebec’s artisanal expertise, Italian heritage, and the joy of creating together.

A meeting between Italian craftsmanship and Quebec’s gourmet spirit

This year, Viva Panettone joins forces with Bakers Workshop to reinvent a timeless holiday treat: the Stollen.
Inspired by an ancestral German recipe, this rich brioche loaf filled with candied fruits, almonds, and marzipan is reimagined with the care, precision, and indulgence that define Viva Panettone’s creations.

The heritage of a Christmas tradition

The Stollen is a traditional German brioche, baked during the Christmas season since the 15th century.
Its elongated shape, dusted with powdered sugar, was originally meant to symbolize the swaddled baby Jesus. Over time, it became a festive staple, loved for its rich flavor and tender texture.
Generously filled with candied fruit, raisins, almonds, and marzipan, the loaf is brushed with melted butter and coated in icing sugar, creating a sweet crust that perfectly balances softness and crunch.

At Viva Panettone, this age-old tradition takes on a modern touch — with carefully selected ingredients, a melt-in-your-mouth texture, and that signature touch of artisanal refinement that defines the house.

A creation crafted by four hands

In the heart of Montreal, Viva Panettone and Bakers Workshop have combined their expertise to bring this unique version of the Stollen to life.
One contributes its mastery of natural leaven and passion for Italian traditions; the other brings its artisanal baking expertise and eye for detail.
The result?
A rich, tender, and perfectly balanced cake — rustic yet elegant — made to be shared over a cup of coffee, tea, or hot chocolate.

Two sizes, one promise: pure pleasure

The Stollen is available in two formats, ideal for gifting, sharing, or simply treating yourself to a comforting moment of sweetness.
Each loaf is carefully wrapped, ready to become the perfect gourmet gift or the centerpiece of your holiday table.

A limited edition not to be missed

This collaboration is produced in limited quantities.
Once the final batch leaves the oven, it will be gone until next year…
So, if you want to experience this delicious new creation, reserve your Stollen now on Viva Panettone’s online shop.

Discover the Stollen on our shop

Big news this year: our famous Trio Choco has evolved and reinvented itself to become the Tutto Choco.
At Viva Panettone, we are passionate about combining Italian tradition with limitless indulgence. Already beloved by chocolate lovers, our chocolate panettone returns in an even more generous version, ready to dazzle your holiday celebrations.

Why the name change?
Because this panettone isn’t just triple chocolate… it’s all chocolate. Its delicately cocoa-infused dough is enhanced with exceptional chocolate pieces from Bassan, a Quebec artisanal chocolate maker recognized worldwide.

Award-winning chocolates for an exceptional panettone
Tutto Choco showcases two creations from Bassan:

• Ténébris 70%, silver medal at the 2023 International Chocolate Awards
• Milk Chocolate 51%, named best milk chocolate in the world with a gold medal at the same competition

Nestled in Gaspésie, Bassan chocolate brings Quebec expertise to the world through organic, ethical, and internationally awarded chocolates. Their passion and exacting standards are now at the heart of our Tutto Choco.

A panettone available for pre-order now
Tutto Choco is available for exclusive pre-sale on our online store in limited quantities. Each panettone is handcrafted with patience, using natural sourdough and high-quality ingredients to offer a truly indulgent experience.
Reserve yours today to ensure it’s on your table for the holidays.

The perfect holiday gift
Giving a Tutto Choco isn’t just giving a dessert: it’s sharing a story, a passion, and a moment of comfort. Perfect to enjoy with family, as a hostess gift, or tucked under the Christmas tree, this panettone is a promise of indulgence that will make your celebrations unforgettable.

Christmas without chocolate isn’t really Christmas… So this year, let yourself be seduced by Tutto Choco and celebrate the holidays with generosity.

This year, Viva Panettone’s journey is taking an exciting turn: we’re heading to Las Vegas to take part in the North American selections for the Panettone World Cup.
More than just a competition, it’s an opportunity to showcase Canadian and Quebecois artisanal expertise in an event that celebrates the very best in panettone craftsmanship.

The North American Selections in Las Vegas
During the week of September 16, our team will present a traditional fruit-filled panettone, crafted especially for this decisive stage.
The goal? To qualify among the two North American finalists who will earn their place in the grand finale in Milan.

As co-founder and artisan Anthony Daniele explains:
“Every year, when the juries taste our panettoni, we experience a whirlwind of emotions. In the United States, Italian gastronomy is incredibly popular and the competition is tough. But we believe our authenticity and high standards can make all the difference.”

The Key Role of the Ambassador Program
Before heading to Las Vegas, our creation went through a unique stage: a tasting session with our ambassador clients. These loyal partners of Viva Panettone had the chance to step into the shoes of the jury and sample, in exclusivity, the panettone that will represent us.

Their valuable feedback allowed us to refine our recipe and reaffirm our mission: to offer Canadians an artisanal panettone of the highest quality, rooted in Italian tradition yet adapted to local tastes.

Co-founder Éric Goeury sums up the spirit of the project:
“If we are selected, it will be a tremendous source of pride. But beyond the competition, it confirms that our mission — bringing people together around an authentic artisanal product — truly matters.”

Read the full interview with Éric Goeury on Radio-Canada:
Link to interview

The Panettone World Cup: A Global Showcase
Created to celebrate and promote panettone, the World Cup has become an unmissable event that brings together pastry chefs from around the world each year.
More than a contest, it is a true showcase of artisanal excellence and creativity built around this iconic Italian dessert.

Candidates are judged on precise criteria:

• Appearance: volume and consistency of the crust

• Texture: lightness and elasticity of the crumb

• Aromas: balance between natural fermentation and fillings

• Flavour: richness and harmony of taste

Thanks to its artisans, and also to its community of ambassadors, Viva Panettone is about to embark on another exciting chapter of this adventure.

See you in Las Vegas for the North American selections!
 Follow us on Instagram to stay updated with our journey in real time.