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Montreal, July 17, 2024 – Viva Panettone, the Canadian company specialized in production and sale of high-end panettones, celebrates the confection of its 100,000th panettone. By a stroke of luck, this milestone panettone is a Quebec strawberry-flavored one. This flavor embodies the company’s vision of honoring Italian tradition while adapting this iconic product to the Canadian terroir.

Mission Accomplished for Viva Panettone

Since its inception in 2021, Viva panettone has taken on the challenge of locally producing Italian tradition panettones, exclusively using panettone sourdough and crafting the product from two doughs : a fermented dough followed by a molded risen dough.

“Any artisan who takes on the panettone deserves respect. However, I must admit that making this brioche at scale, especially in North America, presents an additional challenge. We are indeed long away from the original culture of panettone,” explains Éric Goeury, artisan, co-founder, and co-owner of Viva panettone. “We had to find suitable equipment, appropriate packaging, and even learn to candy our own fruits to ensure access to products that meet the quality standards we desired for Viva,” Eric recounts.

“Creating our 100,000th panettone is a deeply emotional moment. Three years ago, we knew we had a unique know-how and an exceptional product, but it was impossible to predict the public reception. Ultimately, we were overwhelmed, and the demand for our products continues to grow,” explains Anthony Daniele, artisan, co-founder, and co-owner of Viva panettone.

“Since the inception of our company, we have developed about twenty unique panettones. In addition to our traditional panettone with homemade candied citrus and exceptional vanillas (Official Selection of the 2024 World Cup), we work with iconic Canadian products such as maple, haskap berries, cranberries, apple, and sweet clover,” continues Anthony.

“With the creation of this company, our ambition was to democratize access to artisanal panettone, which was previously often restricted to the clientele of a handful of local artisans. Today, we can proudly say ‘mission accomplished,’ as in 3 years, we have distributed 100,000 panettones throughout Canada,” proudly states Éric Goeury.

A Canadian Panettone at The World Cup

Viva Panettone’s traditional panettone Le Signature recently won the North American qualifiers in New York and has been selected to compete in the final of the Panettone World Cup in Milan in November 2024. Only 30 panettones have been selected for this grand finale.

Gourmet Event

Join the Viva panettone team on Sunday, July 21st, from 13 am to 1 pm at Mlle Catherine’s shop at 423 Place Jacques-Cartier (Montreal) for a free tasting of the strawberry panettone. On this occasion, Mlle Catherine will also offer for sale an exclusive frozen delight : a scoop of ice cream on a slice of panettone served with homemade strawberry coulis.

About Viva Panettone

Viva Panettone is a Montreal-based company specialized in artisanal panettones. Its artisans strive to offer their customers high-end panettones made with the best possible ingredients, with flavors that change with the seasons. Viva’s panettones are 100% natural and carefully handmade with a vigorous sourdough starter. These characteristics allow the panettones to stay fresh for several weeks without the addition of any preservative.

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For more information : Marie-Ève Chaume – marieeve@vivapanettone.com – +1 (514) 951-5498

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A part of panettone is best eaten warm.

To appreciate the flavors fully, it’s recommended to deguste our panettone at ambient temperature or slightly warm up. This allows the crumb to become more soft and tasty, putting careful flavors in value. Also, you can toast it or turn it into French toast, as you prefer.

Warm it up.

You can place panettone into the corner from the kitchen for about 1 hour or follow the italian tradition by placing it wrapped on the radiator during mealtime.

Cut it.

You can cut it into thin or thick vertical slices, make sure there’s enough for all guests. 😉
Once cut, take time to appreciate its fragrances, which releases each flavor one by one, announcing a tasting experience full of meaning.
Tasting the soft and airy texture panettone and leaving each bite melted away slowly on your palate for a memorable taste experience.

Serve it all day long.

Panettone can be enjoyed at any time of day, as a dessert, at lunch, as a snack or with a hot drink. 
For a unique experience, try it with your favorite hot drink or an Italian digestif such as limoncello or amaretto.

Keep it.

Place it in its original packaging, tightly closed to prevent it from drying out. Never put it in the fridge, as this can alter its texture and taste. 
If you want to keep it longer, you can freeze it. Wrap it tightly in its airtight packaging before putting it in the freezer, and let it defrost at room temperature for a few hours before eating.

A First Panettone Dedicated Store

Viva panettone opens its first dedicated panettone boutique at 6422 boulevard Saint-Laurent in Montreal. At this Little Italy address, Viva will be offering its full 2023 holiday collection, including 7 different panettones and other related products, such as chocolate-dipped panettone bites, pistachio creminos and homemade spreads.  Gourmets will be delighted: they can even buy panettone slices, plain or garnished.

This store is complementary to our workshop at 8248 rue du Creusot, so you can find our panettones and meet our team at both locations.

MONTREAL, Novembre 13, 2023, Viva panettone is honored to announce that its traditional panettone has won the North American elimination finals in New York. Viva has been selected as one of 30 international finalists who will present their panettone at the Panettone World Cup to be held in November 2024 in Milan, Italy.

This is the 2nd time Viva has been chosen to take part in this prestigious competition. This time, the selection process was even more challenging.

“We went through a whole range of emotions when the judges tasted the panettone blind. In the United States, Italian gastronomy is very, very popular, and there are a lot of good artisans who make excellent panettone,” explains Anthony Daniele, artisan, co-founder of Viva panettone and a Frenchman of Italian descent living in Quebec.

“The fact that our panettone has been nominated as one of the two finalists is heartwarming, and confirms the mission we set ourselves when we founded Viva panettone: to give Canadians access to fresh, high-quality hand-made panettone tailored to the tastes of Canadian consumers,” explains Éric Goeury, artisan, co-founder of Viva panettone and, among other titles, Quebec maple culinary ambassador.

Viva panettone follows the Italian tradition. “It’s a high panettone, the crumb is soft, delicate and the flavors are impeccable” adds Anthony. “If we succeed in making a world-class panettone, it’s undoubtedly due to the daily care that we provide all year round to our sourdough. When the holiday season arrives, our sourdough is in Olympic condition. It’s what gives the panettone its texture, preservation and allows all the flavors to develop” says Éric.

About the Panettone World Cup

Brainchild of pastry chef Giuseppe Piffaretti, this biennial competition is dedicated to bakery and patisserie professionals from all over the world, who have passed a regional pre-selection process. For three days, the world’s best pastry chefs come together to share their love of panettone and earn the title of rè del panettone.

Each participant must present the jury with six traditional Milanese-style panettones, weighing between 970 g and 1030 g each. Only the following ingredients are allowed: wheat flour, butter, egg yolk, sugar, raisins, candied citrus fruits, honey, vanilla. Dry yeast and other finished products are prohibited. The next Coppa Del Mondo del Panettone will be held in Milan in November 2024.

About Viva panettone

Viva panettone is a Montreal-based company specializing in artisanal panettone. Its artisans, Éric Goeury and Anthony Daniele, are committed to offering their customers a high-quality panettone, made with the finest possible ingredients and with flavors that are renewed with the seasons. Viva panettones are 100% natural and carefully handcrafted with Olympic-shaped sourdough, ensuring a long shelf life of several months. Viva has won numerous awards in recent years, including the 2023 Estim Price for Best Start Up Company.

Visit www.vivapanettone.com or one of the company’s two boutiques to buy or offer a panettone. Delivery within Canada is included in the price. Bon appétit!